Star Local Store

As business owners and Entrepreneurs, we are constantly navigating through obstacles and setbacks. Whether it’s looking for unique ways to set ourselves apart from the competition, finding and retaining new team members, or keeping up with the daily grind… These happen to be the challenges we can see and know we must conquer. But what about the obstacles we can't see? The hidden issues that could be quietly derailing our progress—Those are the ones we often don't even know exist. It's a classic case of "You don't know what you don't know," and it can be just as important, (if not more so), than the hurdles we're already tackling. Take, for instance, the story of Balaam’s Donkey… 👇 In Numbers 22-24, we read about the sorcerer and prophet Balaam, on his way to curse the Israelites as requested by the Moabite King Balak. However, an obstacle appears that only his donkey can see: An angel of the Lord standing in the road with a drawn sword. Each ti...

Local Listings are a vital component in anyone’s marketing strategy. The fact is, it is one of the first things any entrepreneur should accomplish before moving forward in any online marketing strategy. Arguably, it may seem cheeky in today’s digital age to be part of a directory. However… Local Listings bring a whole new dimension to anyone’s marketing strategy. Nowadays, the most popular trends in digital marketing are undeniably through the use of Content Marketing and Social Media. It is understandable since Google favors Content Marketing as it is a “white hat” SEO strategy. Moreover, marketing using Social Media takes advantage of the public’s ongoing utilization of seamless online connectivity and fast information gathering. However, utilizing these current trends must not leave you forgetting the use of local listings. No, we are not talking about the old-printed Yellow Pages here. What we are talking about is its digital equivalent –  Angie’s List ,  Googl e + ,  TripAdvisor ,...